what happened to viathon bikes

The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. Which raises the question who is the brand aiming to reach? And cost of owenership for the V10 is probably about the same as for a 450. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. I dont shop at Walmart anyway since they decided to blame guns for violence. It does all those things a really good racing bike should do. Years ago a friend of mine bought a carbon fiber Dura Ace bike. At first it was seemingly impressive for $2500. (The Walmart connection can be found only on the sites copyright line.) It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. bicycles A few things are apparent with Viathon. what happened to viathon bikes. Brand manager Zack Spinhirne-Martin doesnt see it that way. Bike industry seems super healthy (at least outside looking in), coming from the moto world. And no im not interested in your bicycle either. By running razor thin margins at insane volumes. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. He proposed a private-label project, and hes bringing it to fruition. what happened to viathon bikes As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Blog postings are outsourced to cycling journalist Aaron Gulley. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Its one of the biggest online merchants in the world, No. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. Not everybody has great trail access, but almost everybody has access to dirt roads.. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Doesn't really looks like a revolution to me yet. Walmart's return policy is insane and the employees there generally DGAF. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. 0. khao lak, thailand tsunami 2004. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Por - 10 junio 2022. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. MBA Bike Test: Viathon M.1 - Mountain Bike Action Magazine It'll take ONE major company (looking at you. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. can i return it after thrashing it for a season? They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. Except none of that happened. He wants to grow the brand slowly but steadily. Its easier and faster for me to expand our bike offering online than it is to go into stores. This move isn't all too surprising. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. What's the point? Full on rippers. But the bikes are neither crap nor cheap. refresh results with search filters open search menu. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon: Walmart's $6,000 Mountain Bike Put to Test Viathon Is Walmart's New High-End Bike Brand - Outside Online This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Dont squint at the pix, the forks face the right way. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. Walmart thinks so, and the retail juggernaut is betting its customers do too. They want tech, they want new features, they want new stuff. Walmart launches upscale Viathon road, gravel and mountain bike brand The gravel scene is important for that. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Well, so much for that. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Walmart already has impeccable high-end bicycle connections. It Seems Walmart Accidentally Created a Race-Worthy, XC Mountain Bike Same price as the Grail 7 AL right now, both have quite race-y aspects to them. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Does REI make their own bikes? Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. So they're definitely taking a loss on these.. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Um that copper color scheme on the pre-order bikes is also quite loveleh. Read Review. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. The pricing. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Your email address will not be published. As a straight-up road bike, wed have no issues with the Viathon G1. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. GravelNut April 10, 2019, . Shoppers will have four build choices per model. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. Vosper: House of carbon cards, chapter two: Viathon revisited Andy T fitted the ShockStop stem and immediately felt the benefits. This may have been mentioned already but Im not gonna read everything. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. But the bikes are neither crap nor cheap. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. Create an account to follow your favorite communities and start taking part in conversations. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. It starts with younger customers.. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Turner Tech yup. Are bike shopsscary, elitist, and unwelcoming? $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Don't forget to donate a dollar for starving children. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. They don't know from Canyon et al. At these prices you can buy if for the components and off the frame. Anyone heard anything about the viathon? : whichbike - Reddit Viathon is a start-up carbon bike brand with a difference. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. I can build proof of concept and then push over time into stores.. Posted Oct 2, 2019, We dentists don't shop at Walmart. we must also look at what it costs to produce in numbers. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Discover our range of MTBs | ROSE Bikes Not that Viathon is going mass-market anytime soon. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. One of the podcasts I listen to (maybe Singletracks?) Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. I have noted that we are not the only ones saying this, for what it is worth. i gave it a spin. Its exploding right now because people are afraid of riding in traffic. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. (if they care about value, they'll go YT or Canyon, etc.). 2020 Viathon G.1 Red eTap AXS - 99 Spokes I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. reviewed it. Buyers have 60 days from purchase to return the bike, and it can be new or used. VIATHON SPONSORS CAFFEINE AND WATTS, RUDY PROJECT LAUNCHES - CrankTank This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. Don't think too fast. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. ($1k frame only pricing). bikes Thanks to its robust construction, coarse tyre tread, powerful brakes and . Also something to liven up trails that you ride regularly. And that is the point. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Thats a call youll have to make. Doesn't seem like anyone is really sold on Viathon though. "We're trying to build a culture, building an education," Jordan said at the introduction. The value from Viathon is good- not a spectacular deal but decent. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Someone shopping for a high end bike is never going to go to Walmart for it. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Walmart is also the largest grocer in America and possibly the world. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. The simple answer is: because it can. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. Viathon M.1 GX Eagle 2021 | Bikes.fan Required fields are marked *. However, 29 wheels will make your bike react slower to obstacles you may encounter. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Viathon G1 Bike: At The Finish - Riding Gravel I would have thought their frame prices would have more closely matched online Chinese carbon frames. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Matt Macduff's prototype Altruiste is the slopestyle bike of your Viathon is a start-up carbon bike brand with a difference. Walmart's first mountain bike offering is a carbon hardtail called the M.1. Will people buy them? And does it matter, because the nut is now unusable? By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. How is the Walmart frame wroth 4x an ebay frame? And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. WhatsApp. We will strive to give our honest thoughts and views throughout. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. Fezzari Bicycles - Mountain Bikes, Road Bikes, EMTB Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. He employs six engineers and designers at his Toronto-based studio. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. 1. Right. Waiting for Whole Foods to offer MTBs. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Like was stated, much of the pricing for this sport is utterly absurd. But there aren't enough spec details to tell what we're looking at. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. The tire clearances are a bit on the restrictive side as well. And then you have a full Dura disc model for 5G. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". @MDZ Thanks for checking out Riding Gravel and for that feedback. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Love lower price bikes and bringing the MTB sport to more people.. Adult Bikes - Women's Bikes & Men's Bikes | Walmart Canada Viathon has chosen a RockShox SID RLC with 120mm of travel. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Prices of big brand quality mountain bikes jumped the shark years ago. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Hed been with the online retailer for 10 years. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. The mountain bike is the perfect companion to discover new things off the beaten track. what happened to viathon bikes - malaikamediatv.com cycling, Press J to jump to the feed. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. . Also if you make that thing for many years, it further amortizes the investment. Turner Bikes - Titanium Mountain & Gravel Bikes Quan was with Cervelo from 2004 to 2008. Katie Compton. bicycles REI bikes are made by the largest manufacturer in the industry, Giant. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Maybe. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. The crankset was square taper FSA even though Sora was already using HT2 by this time. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Browse. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. milford regional lab franklin, ma. All rights reserved. Will hopefully bring the prices down across the board. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. "The negativity starts in-store with reports of forks installed backward. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Walmart's Viathon G.1 gravel bike might be the most - Bikerumor Be here, Virtually. price sold by type electric assist +. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Wal-Mart shoppers are not going to spend 3-5 k for a bike! At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. Not just kooks either. The brake were the same Tektro brakes on a 2300 or Sora bike. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. And the company currently sells more bicycles in the United States than any other retailer. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Or at least, hasn't happened yet. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? But when people saw these bikes here, it was like, 'Hey, these are real bikes! its true, For everyone else. Hi all Thanks for the reviews and updates. Some of that is a function of the homogeneity of the modern bike-enthusiast business. Viathon Bikes Drop Prices & Become Available Through Walmart So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. Walmart is long known as the home of low cost bic. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Will these bikes be sold in a box and assembled by the owner? Filter bikes by year, weight, components, price, and performance. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. It doesnt need to get younger customers. People talking about this being good for "the industry" have no idea what they're talking about. An s-works bike off the floor performs at a pro level. machines ect. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. bicycling what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun.

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